Seems like they want to become a monopoly, or get to the size that it would be profitable to run the business.
Netflix has a mortal enemy: the Cinemas.
Hollywood/Cannes (movie makers in general) prefer to have the multitude of channels than having Netflix, which can be a monopoly. If Netflix doesn't like XYZ studio it can shut it down if it becomes a monopoly. And by "like" I mean, set/extort/define the pricing.
Having a unique outlet is not the best idea. Netflix wants to be _it_.
I don't think Netflix is the future of film. I will always want to watch Star Trek/Star Wars/Avengers/etc on a 10-20 _meters_ screen, eating popcorn, rather than on the 10-..-50 _inches_ of a monitor/TV/tablet eating pizza.
To be honest I like both. But Netflix wants to change the model.