Well that's annoying. How is anyone supposed to judge anything if they just make numbers up?
But yes, the industry needs standardized advertising practices badly.
Oh man, I wish this would happen in any industry...sadly, advertising doesn't seem to see any benefit. Why standardize when you can differentiate?
Intel is the one that doesn't fudge their numbers.
Everyone is fudging the numbers...
SemiWiki has a good overview of Intel 10nm vs GF 7nm:
https://www.semiwiki.com/forum/content/7191-iedm-2017-intel-...
The numbers don't seem to have much relation at all with all of the real process node numbers.