The issue with IPNS is it's based off of public private key crypto which means the "domain" is a hash and has no name recognition. While still useful, it's not going to make its way into the mainstream anytime soon.

For instance, I host my personal site on both IPFS and normal web traffic.

https://fn.lc/ipns/Qmea45XwFtdwaCGAPLRMxFmoUP5YLnknc2WGCGQ3H...

https://gateway.ipfs.io/ipns/Qmea45XwFtdwaCGAPLRMxFmoUP5YLnk...