Actually, the revenue won't end up in ireland. All member states will send a bill to ireland, and ireland will split up the money to them (based on Apple's relative sales around Europe).
Come on about rules tho, man. History is messy. People are stupid and evil ( as well as good, obviously ). We live in an age where we have a great pretence of goodness, but really our nature is the same. I'm sure there a lot of double dealing happening behind the veneer of rules. And I think you're naive/uneducated in history if you think not.