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Value Jet renamed themselves AirTran after one of their planes exploded. GTE became Verizon after being horrible for years.

Great hacker branding intro: http://blip.tv/file/319044/

"A brand is a const identifier."

(back story to the video: http://steve-yegge.blogspot.com/2007/08/how-to-make-funny-ta...)

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Windscale renamed itself Sellafield after a little tiny, nothing to worry about, nothing to see here, reactor explosion.

Plan B, after the next incident, is to rename it Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Here's some humour help. Looks like your third attempt is almost Welsh.

How about: Windscale renamed itself Sellafield after their reactor exploded. I hear they're going to try "Blaidd Drwg" next.

Llanfair.... is a famous (for very small values of famous) welsh railway station with the longest name in the world. People go there to take pictures of the sign.

However having a name longer than a tweet is likely to limit your fame in the internet age!

Mae'n ddrwg gennyf am y camddeall. Yr wyf yn sefyll gywiro.

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