What I also seen is people become victim of your their own success. If you over-achieve in one appraisal cycle it is very bad for you because you have increased your base-level of performance. It is like over-achieving sales target.

I have learned the hard way that one needs to spread out the achievements. For example if you have good number of ideas then don't spew out all of them in one go. Introduce them say in each quarter and people will say "Joe always seems to have an idea round the corner". Recency effect matters.