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Agreed. China is an economic and societal rival though, so it makes sense to fight against 'their way' of doing things. In this specific case as well, it's pretty easy to argue that using female employees as advertisement isn't treating them equal at all.

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Why does it make sense to fight? Why not peacefully coexist — China can do things their own way?

It's a two way street. If China can do things their own way, and we do things our way, and these are incompatible, who should be the one to compromise? If we do, why couldn't they?

In what ways is China attempting to suggest changes to Western culture?

It’s a dark forest problem. If one group has nothing, but peaceful intentions, then the group with other intentions can just crush them out of existence. It takes tolerate each other, otherwise you’re just talking about abject surrender. I can’t think of too many countries that would be satisfied with a life and let live pattern of behavior, and certsinly not China.

Co-existence requires the “co” not a unilateral decision.

How have you extended cultural norms about gender roles into one group (China) “crushing the other out of existence?”

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