"He finishes this up by warning the audience not to think they're too smart to fall for the implications of social media, and stated that those who are best-and-brightest are the most likely to fall for it, "because you are fucking check-boxing your whole Goddamn life.""

What does he mean when he says "check-boxing" and how does that relate to the "implications of social media"?

Does he mean "approval-seeking" and the idea that this is what Facebook uses (e.g. "Like" buttons) to "engage" visitors (while gathering data about their lives, personalities, etc.)?

Anyone have a different read?