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I guess it's cheaper to try and extend this whole facebook/cambridge analytica story than to do actual journalism. What's more you get to attack a business rival (doubly true for wsj v google).

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Also when writing about facebook/cambridge analytica story, you can easily add a few lines about the election, which makes the story more shared, generating more clicks (~engagement), so the story is much more talked about.

If the cambridge analytica story was about selling cars or home appliance, it would have been forgotten in a few days.

Edit: And perhaps it's a good thing that it was about the elections? It would mean that it might force a change on first Facebook, then maybe other internet companies

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