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Study the decisions, the brand doesn’t really exist | Hacker News Reader

Study the decisions, the brand doesn’t really exist

samonsoftware.com

1 point·samh··3 comments

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Which is the marketing book that focuses too much on brand?

It's called "Fast Marketing For Fast Growth". I couldn't find it on Amazon.

http://www.newholland.com.au/product.php?isbn=9781921024306

Wow. I would have expected a better book cover by someone in marketing, but maybe it appeals to students?

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