I don't have problem if a company collects usage information. End of the day, they need it to improve the product. But for fuck's sake, DON'T sell it to others to increase revenue. Just use it for product development.
This is my problem too and they seem to be getting more bold. For example YouTube TV is $45 a month and you will still be hit with targeted commercials based on this accumulated data. For free services I'm kinda ok with it but if your paying? Not ok and not so entitled to expect separation.