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One really cool startup in this space is cloudfab.com (AlphaLab '08). They're a platform/market for the mass customization the article describes.

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Thanks for the mention, Breck. :) If you didn't see this, a few days ago... I think the 'email Shoefitr' note is still in my inbox: http://news.ycombinator.com/item?id=1672993

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