How Shareaholic Reached 2+ Million Installs Of Its Browser Add-On

Several YC companies have created browser add-ons as well. Would be cool to get a discussion going here about browser extension distribution and getting to scale.

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Shareaholic was just a “nights and weekends project” until its creator reached a big milestone: 1 million downloads.

My goal with this interview was to find out how Jay Meattle, a single founder with no outside funding, got that many downloads for a web browser add-on, when convectional wisdom says that “no one” installs browser add-ons. As you’ll hear in this interview, he did it by creating a tool that was inherently viral, and he helped grow that virility by creating stories for bloggers.

You’ll also hear how Jay has since blown past 2 million downloads, why he decided to take a small round of funding, and why he’s ignoring revenues (for now).