A lot of people equate academic brilliance with intelligence and build up on that logic that it'll lead to financial prosperity, which in turn will lead to a good image in society and hence happiness. Don't have good marks, you are worthless. Never bother if you are a great athlete, singer, artist or any of the other vocations.
Even within academics, if you can't make it into one of the areas which pay a lot, like CS/EE/Medical science etc, then society views you with pity about your wasted talent. Doesn't matter how skilled of a Civil/Mechanical engineer or architect you are.
I feel lucky to have been exposed to the western system to get out of such a though process and hope that India can pick up some good things from the west in the field of education.