I can imagine Jobs yelling: make it cuter, damn it!
> When Jobs was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”
My two takeaways: 1. Paul Rand's IBM logo really was interesting because it predated emojis, but that is what it is. 2. Steve Jobs is a great speaker (duh). When he needs to think and respond, the stillness is amazing. This is very different to presentations because he is ready for it.
See https://en.wikipedia.org/wiki/Rebus (in the escort card example, the eye is also a replacement for "I").
(I mean the logo with the eye and the bee, of course, not the main IBM logo, which he also designed)