We had to pull them kicking and screaming into the smart phone and data era. (Remember When AT&T sent a paper copy of every image you downloaded on your iPhone in a bill?)
Quite frankly the core problem with Google's strategy is involving then at all. Instead, go the manufacturers and campaign against supporting sms at all. It's insecure, slow, unreliable, monitored, among many other things. Push the manufacturers to an open Android messaging api that runs over TLS (or double ratchet) and bypasses the carriers completely, but the manufacturers can still rebrand.
The other issue is Apple. For as much as they claim "privacy is a human right", they have been jerks about making sure iMessage drags it's feet using secure technologies to communicate outside of their ecosystem. Apple wants to ride a white horse on encryption, but in reality they're having an opposite, negative, effect on the vast majority of the world's population.