How Google (or other big companies) didn't think of this before? They are a much older org and a good one at that (they have google calendar etc.) , how can they not build such a nice tool till now?
1/ Of course Google has something very similar (actually, much larger in scale, since their team is much larger)
2/ Unlike Stripe, Google has products (AKA GSuite, Google+, etc) in the space. So, they do a lot of dogfooding of their own products for their internal directory. Many companies run on Google's version of what Stripe made.
Full disclosure: I’m the co-founder of Tettra.