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Comment by graeme | Hacker News Reader

Two points of feedback:

1. From your description, I hadn't realized what this does. I run a website for my business, so I may be in the market for this. On my first read though, I skimmed and thought "very technical dev programming tool". On the second read I saw it was relevant. 2. Lack of pricing implies the price is extremely high. If the price is not extremely high, then you should add a pricing page somewhere. Doesn't have to be front page (some people will just sign up for the free trial), but adding it somewhere would probably increase free trial signups.

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I appreciate the feedback! Messaging has been one of my biggest challenges by far. I've unfairly hurt the project because of my lack of expertise in communicating its value. Not adding pricing to the home page was a decision I made due to the home page being much more cluttered than I like (probably due to my aforementioned inability to communicate effectively). I figured, if people are interested they'll head on over to the registration page to see the pricing. I see your point as far as adding a pricing page, I will do that for sure.

I saw your email, will reply later. But, here, briefly:

* say who it's for. Maybe "a tool that lets business owners automatically test their websites" or "site admins" or whoever is the target. That's to grab attention and let the prospect see "ah yes, I am in this category". Then you can discuss specifics. * pricing off the homepage is fine. It just should be available somewhere. Free trial usually involves signing up for an account, so I didn't even click. I'd want to be able to estimate the annual cost for my team before signup

Your site is similar to Pingdom, but more specialized in checking site funtionality, right? You could check out their messaging for ideas.

Edit: your page is actually pretty good btw. It was your Hacker News comment that I skipped past. Only hesitation on the site was not knowing pricing. Beyond that, I guess also knowing whether I need it, but I probably do.

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