My son especially struggled with reading. In an effort to help him with reading, I spent huge amounts of time forcing him to read different books. I used Anki to help him memorize difficult words.
I did help him, but by the fourth grade he was still behind his classmates
Everything changed one day when I decided to back off and instead read to him (and my daughter) every night for pleasure. I stopped asking to read part of the book. I tried different books and quickly my son and daughter started to enjoy the nighttime ritual of being read to.
About half way through Roald Dahl's book the BFG, something clicked in my fourth grade son. He started reading the BFG on his own. Then he started to read during school downtime. When I'm driving him somewhere he is often now reading books in the backseat instead of playing games on his iPad.
My point is reading fun books to your children can help them fall in love with reading and thus make them want to read.
If I could give any advice to new parents is to read to your children every night (maybe take weekends off :-) ) and try and just have fun reading interesting stories to them.
Hopefully my son has found a lifelong love of reading, which will serve him well.