Republicans realized that internet giants are now in charge of determining what is true or false in the world but are run by a bunch of teenagers that are probably liberal hippies and cable companies are run by reliable Republican megadonors so lets give cable companies the ability to extort rents from those internet companies and hobble them to eliminate that threat.

Until service providers decide to compete for customers by accepting that they won't get a fresh new rent to extract by ramming zero-rating or bundled internet packages down people's throats. Those providers can eliminate the costs you mention and keep profits steady without raising prices for their customers.

As it should be.