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"We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy."

From the year one letter. It's incredible what Amazon has done when you realize who their peers were when they started.

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What's really fascinating is hearing about people that work there now that used to work with them in the early stages. I talked to a dude who was in charge of a database tool called Tango back in the day who was worried they wouldn't be able to make the yearly license cost and now he works for them.

Technology only grows more fascinating as the titans rise and fall.

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