I'm not sure how this is fundamentally different than twitter integrating with something like bit.ly
Alistair expects us to believe that bit.ly was sharing no tracking / analytics information with twitter?
Alistair expects us to believe that bit.ly was sharing no tracking / analytics information with twitter?
The point of the article is that Twitter can force every one to use t.co on its platform and thus provide better analytics, malware detection etc than its competitors.
It is a game changer for Twitter monetization; not so much for users or content creators.
Preview of shortened urls seems like a very good feature for users.
I suspect they'd end up with a lot less information if they tried this.
I can't see a major user revolt over that approach -- even though in the long run it gives t.co such an advantage that other services may whither away.