This. And it's written in a cancerous SEO-advertising prose, spelling out "The League" verbatim once every paragraph.

> But the med student says he prefers Tinder, a site with a reputation for facilitating hookups, and the League.

That suffixed ", and the League".

Sing it with me! We all live in a yellow journalistic submarine...

http://paulgraham.com/submarine.html

It really is, and it appears to be intentional. It makes sense when you think about it - socially controversial articles get clicks, so they are a great vehicle for advertorials.

Psst... much of "news" is PR, marketing, or advertising.