When you're Starbucks, have marketed yourself for years as a "third place" where people can hang out, and have a policy to not kick out people who aren't causing trouble, and you call the cops on the two black men, but not on the white people also sitting in the same store without purchasing anything, you've done something wrong. Other customers were speaking up, pointing out white customers sitting there without purchases, as the cops were leading the two black men out of the store in handcuffs.