Should one be able to "Personalized" to his/her own phase PER Device such as "Hey Commander Data" for Iphone 6, "Hey Counselor Troi " for IPad Pro or "Ok Skynet" for the google phone?
That should also solve the problem where someone said "OK Google" in TV Shows/Podcast and wakeup all the google devices.
With the latest "Deep Voice" tech, the device should be able to response with the actors' voice too.
I remember seeing a clip of Chinese TV show when the actress said (in Chinese) "Honey, Honey where are you?" and the phone on chair wake up and said "Honey, I am here, I am here. " And tons of folks in the youtube comments ask "What kind of phone is that and I want it!". I told my wife that and she immediately said she wanted it too.
I still don't know which brand of Chinese phone actually has that features or if that was just imagination of the TV show writer. Someone should build and and I know my wife wants it.