It's Ladas (a Greek athlete). Surprisingly Wikipedia has no entry for him but only for a village named after him: https://en.wikipedia.org/wiki/Ladas,_Messenia
It is a transliteration of Russian "Лада" - short form of "Ладная" - beautiful/harmonious.
You have no idea what are you talking about.
It's not about the car. It's about a totally different product -- razor blades.