Probably the most straightforward way of getting additional information beyond the format of the scientific paper is to have additional supplementary videos. I'm fortunate to be in a field (computer graphics) where there's a culture of having submission videos alongside the manuscript.

In a world where the PDFs are being backed up, the videos are also usually backed up and are just as available. I think in most cases, having an animation gets most of the value that you'd get from having complete interactivity.