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Bitbucket functionality was nearly identical to GitHub. Plus there was a bunch of other code hosting platforms, e.g. Sourceforge and Google Code.

So what's so special about GitHub if not Git? Slightly better UI?

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I think network effect and the fact that the linux kernel was in git. When the kernel was using BitKeeper that was huge for us, people went "welp, if it's good enough for the kernel it's good enough for us".

And I think, might be wrong, but I think github was first.

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