The EU is worried about publishers both big and small. Currently, investing half a year's worth of a journalist's work into investigations is a rather bad business decision, because everyone can freely reuse the facts you uncovered: spend a year finding corruption, write it up in a day, 10 minutes later it's on AP.
Ther 'inalienable' is to ensure you're not pressured into giving those rights away by a stronger actor such as Google. The principle is the same that makes it impossible for you to agree to buy something new without warranty.
Your idea also doesn't make much sense because the current crisis of journalism has hit smaller publishers hardest. The New York Times will survive. The Bodunken Tribune is probably long dead already. And the major players for centralization are obviously Google and Facebook, the two largest targets of this legislation.
All this DOES NOT mean I believe this proposal to be a good idea! I think it's too much beaurocracy for too little effect, plus probably unintended consequences.
But it's hard to completely disregard the true motivation and ascribe malice.