The corporation I work for is in business process automation (specialized in healthcare and insurance, but not exclusively that).
All companies want business process automation, but none of them want to pay enough for it, or have their shit together enough to work with us, usually.
We still manage to get enough business to make money, but we've had lots of clients that absolutely needed something done by a certain date drag their feet about signing contracts to the point where we did free work expecting the contract to be signed, then they still don't sign the contracts or say they couldn't get their data ready to send to us so we could do what they wanted with it, or their IT department decides they can do what we do (and then ends up failing miserably because their culture is slow and awful), or all sorts of things.
It's quite a mess, but there is money to be made in it. Our corporation alone has billions of dollars in revenue from it every year, so the industry as a whole has to be pretty big.