We've looked at making a consumer habit app. The problem is when a consumer wants to change them self, they think, "I need to get a financial heath app," or "I need to get a fitness app," or "I need to get a diet app," never "I need to get a habit app." So discoverability and user education become insurmountable. Furthermore, building a UX for habit formation requires a lot of domain expertise. A food behavior app and a education behavior app have almost nothing in common. Generalist habit apps always get crushed by a sea of more focused apps (even if they don't work as well!). The app store is awash in well executed generalist habit apps that no one uses. We pivoted in to being an AI-API for exactly that reason.