The article reads like an episode from Silicon Valley complete with TJ Miller clone boy.
"He signs his emails with emojis–a bear, a red heart, a sun–describes himself on the company’s website as an 'escaped circus bear' and favors collared shirts unbuttoned to the sternum, revealing a tan wilderness of chest hair."
Really... This is the guy who's going to save everyone from their smartphones?
If an approach of the sort you describe does anything to solve the problem of the behavior pattern it is directed at, you probably shouldn't use “addiction” to describe the behavior pattern in the first place.
Like dog cones. The solution to some skin issue is to not poke at it, and that's it. If you stop poking at it, it'll fix itself.