That is more difficult than it may appear.

Sometimes you need people that are pretty immersed in a culture to know about these things and avoid shooting yourself in the foot.

Hyundai, for example, almost made the mistake of releasing a vehicle named Kona in Portugal.

Kona is a pretty harmless word in most contexts, but "kona" reads exactly like "cona" for a Portuguese speaker, and "cona" is slag for "vagina".

Oops.

They renamed it Kauai for the Portuguese market, IIRC.