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The service looks like a ripoff of Instagram (loves, not likes) and Reddit (communities). What problem is the site exactly trying to solve? I had to spend the better part of a month trying to hound my friends to use Signal. I am not going to waste time for a service that's not even worth the effort.

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Regarding communities, this was one of the strongest features from Orkut. I remember having lots of fun hunting niches/bizares communities (and not so much fun when I found out some communities I was part of got sold/traded, and then got renamed to something completely different, mostly for advertising purposes).

Exactly.

Everyone thinks that the main competitor for building communities is Facebook.com. But fbook.com does not build communities, they digitize existing ones.

So all these new apps come out with "better facebooks" not realizing (or accepting) that they already exist as Twitter, Reddit, and Instagram. These existing platforms are very good at true connection and community building.

How does "Hello" fit into that?

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