No, it's giving it to a new powerful group, specifically, Facebook. Just as Stalin stated, “I consider it completely unimportant who in the party will vote, or how; but what is extraordinarily important is this — who will count the votes, and how,” so, too, is it true of social media; power doesn't lie with the people who can press “Like” (etc.), it lies with the people who select and continuously tweak based on observed effect the algorithm by which Likes and similar actions are used to shape the flow of information to and between users.