Volvo's messaging is less reckless than Tesla's. They call their similar feature "Pilot assist." It's also always been stricter about trying to make sure the driver is engaged when it's enabled. As a Volvo owner, I'll admit I find it annoying at times, but I think it's also helped drill into me that I shouldn't trust Pilot Asssist not to drive me into a barrier. It's amazing at keeping me in my lane when I'm fiddling with my podcast feed though.