What does prevent : to become the assignment operator of a language? It's short, and quite "explicit".
x: 2
x: 2
These 'accessors' also work on local variables, there is no special syntax for assignment. So when you write x it means send the message x, which starts its lookup in the local environment and works itself outwards. When you write x:2 it sends the message x: with argument 2, also starting in the local environment.
The accessors are automatically generated in pairs for slots. It sorta works, but it seems a bit too convoluted just to say "hey, we can do everything with just messaging".