Agree. I'm living in Europe and there are people who value their privacy and talk about it loudly. I don't expect that global companies hinder their growth without regulation forcing it. That's the reason we fight for our right for privacy and use the only language they understand: financial penalties.

Murder is illegal here. Now we do the same with privacy. We're in power, not them. It's not the job of the hitman to be ethical (although it would be nice). It's the job of our society to fight for our values.