I think there will be at least a minimum of focus on safety and value alignment.
They may have to focus on safety and aligning it to the companies values (else test/weak versions are likely to destroy/negatively impact the company or at least be useless). Which is at least something.
Only hyperrational/intelligent value unaligned intelligent systems would avoid this pressure. I don't see the development going that way.
It would still be sub optimal though.