>>There is no conundrum. People simply don't want ketchup that isn't ketchup.
That IS the conundrum - why are people fine with mustard that's not mustard. Is there something inherent in the taste ? Can some tastes be universal and some customizable?
That IS the conundrum - why are people fine with mustard that's not mustard. Is there something inherent in the taste ? Can some tastes be universal and some customizable?