This sums up my thoughts on the issue. Does anyone have a good reason why curation works better than search for mobile apps, but the opposite situation holds for web apps?
Couldn't Google give every app on the marketplace a website and just use the regular PageRank as part of App search? I have always felt like the Android app discovery process should start at google.com, and I think links from friends and online forums would immediately become the most common way to find good apps. Why pay people to do what the web could do for you?
Also, I don't see any reason why it wouldn't be possible for someone to create a "better" (louder / faster / more sophomoric) fart app than what already exists on the App store. Is Apple ceding those farts to Android? Or would they make an exception for a really good fart App?