I'm sorry but this feels like a me-too amalgamation of a grab-bag of other services, a little bit of Tumblr, a sprinkling of Posterous, a dash of Flavors.me but without the secret sauce of any of them - the social elements of Tumblr, the beauty and editing tools of Flavors.me or the rah-rah early users of Posterous. I don't see a USP.
It's also achingly slow.