It's a sharp contrast to the day-to-day startup philosophy of "move fast and break things".
(See also - basically every profession. I don't know how many architects choose to design parking garages or dreary subdivisions, but hey, they gotta eat too.)
There are a million little details that can go in to making a house more livable, pleasant, or delightful to live in. An architect that loves these details and enjoys knowing how much her work affects the lives of the families that live there would relish working on a subdivision...
For that matter, some parking garages are quite visually interesting. Most are horrendous, though, in my view at least.
Actually, it's quite rewarding once you get into it. Serious business, people depend on you getting it right, but still nobody dies if a bug slips by.
Getting into it requires a year or two, though.
If someone asked me to work on this and gave me a huge salary, though, I'd gladly jump on it.
Yeah, I think that sounds like a pretty good area in which to choose to write software.
So if you like to write successive business software--and get paid--this is a great problem to go after.