There were many other options to choose from this one I had a bit of a taste from by accident and I decided to see where it would lead. In the meantime I'm firing off all kinds of crazy projects whenever I have some spare time (less so every year due to the service company doubling in size year over year for the last 5 years or so).
It makes good money too, and the customers I have are a lot more appreciative than any of the start-ups (b2c) customers that I had. Also there is enough time left over for a life rather than to be in the rat race all the time. All in all it suits me well, I should have probably done it earlier but apparently I had to run into the wall first before I got the message. I still code, but only when it suits me and I have fun doing it.