Maybe instead of relying on humans to suddently act differently than they ever have in thousands of years, we could just remove the stupid link.
I mean, listen to yourself. Rather than an easy, technical solution, for a very limited and well defined problem, you're proposing we instead just wait until the billions upon billions of people on earth suddenly wise up, hit nirvana, sing Kum ba yah, and _be less judgemental_? So that, what, a giant, wealthy corporation isn't mildly bothered?