Warms up in seconds, open source and customizable firmware, takes very little space (kind of important to me since I don't have a dedicated shed/garage for the hobby). What's not to love about it for a beginner?
Other features like a temperature graph or adjusting calibration and control parameters are handy additions when you have a nice display like in the TS100. Realistically though, people aren't really writing their own TS100 firmware with the exception of a few tinkerers. What it comes with is good enough.
For really fiddly SMD items I have a cheap hot air rework station, but I don't need it very often - mostly when I have to desolder something SMD or solder on an IC with a thermal pad on the bottom.
Also they have other great products.
The MINI Nano DSO203 is a great 4 Channel Digital Oscilloscope for around 100 USD... Also the Mini ES 121 is a piece of art screw driver :)
So yehh... I say it is a name brand ! And the Brand is "Mini"
It's nice if you only do audio or low voltage stuff but the first time you're going to point your probe at something a bit more beefy and you will let the magic smoke out (good case) or worse.