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Comment by nolok | Hacker News Reader

I have to say, without even looking at the actual product, seeing it use the FooStorm naming from jetbrains while being a paid product isn't inspiring much confidence.

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Yeah, I do get that comment every now and then. It was originally called ThingieQuery, but then I got people saying that they liked it but couldn't ask a manager to buy something called ThingieQuery. I didn't consciously steal the JetBrains naming, but the first time someone pointed it out my reaction was d'oh...

What about "ExcQL" ?

Or SQXL

SXQL rolls of the tongue easier, but might not be acceptable to management for . . . other reasons.

Or, since the original motivation came from his (presumably) ex-girlfriend, perhaps just "ExQL"?

Love it, haha <3

Oof. Just imagine trying to telling someone about it. "It's pronounced this way but you spell it this way" rarely ends up well, and often ends up un-searchable.

Or just XQL? It could be branded as eXcel Query Language.

I think you're fine on the name.

Jetbrains doesn't have dominance yet on <Foo>Storm (they only offer PhpStorm and WebStorm) and your website UI is also somewhat different from theirs.

You're good with the name. Don't overthink it now - it sounds business-y alright. If parent's logic were to prevail, no company name would end in 'soft' (since Microsoft) either. Doesn't hold.

What about EXCELIBUR. "USE THE LEGENDARY POWER OF EXCELIBUR TO SLAY ALL YOUR EXCEL WORRIES!"

P.S.: Referring to Excalibur for those that have never heard of it. It's the legendary sword used by King Arthur.

It was called ThingieQuery and HN had a bit of a fit.

Oh, also it's freemium. Most of the functionality is free, you just have a label saying it's "free for non-commercial use"

Having a page that describes the freemium vs pro features would be great. Maybe a simple table with checkboxes

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