From a marketing point of view, I think it was a brilliant move from Cloudflare to get the 1.1.1.1 address. Clearly better than 8.8.8.8!

But from a user perspective, why couldn't they have just let that address be... So many things are going to break just because Cloudflare wants a pretty IP. Sure, the things that break were using a hack, but in my opinion that doesn't automatically make it okay to break it.

Now I'm just waiting for a startup to launch a Stack Overflow competitor on example.com...