Strange that 'return' takes you to a new line, rather than returning you to the previous line. English!
On later type writers both the line feed and carriage return were integrated into a single key or lever, which was just called carriage return or return. From this perspective, an encoding using a lone CR for newlines might make more sense than one using a lone LF. But neither combination really makes intuitive sense in buffered, electronic systems. It's just how it is.