Publishing a guide to filling in potholes seems like it would create controversy with the public, who would ask why it appears the city expects citizens to fill in potholes themselves.
It's much easier to just allow citizens to call a number and report a pothole. Seattle does that and potholes get filled fairly quickly, they even have a phone app that allows you to report all kinds of problems.
Here's Seattle's pothole map showing where and when they have been fixed.